You can charge much more than you think, if you reposition your value-proposition. Here’s how. Pricing is much more about positioning and perceived value than it is about cost-analysis and unconvincin...

Read an in-depth case study of Revolut’s referral programs and strategy that help them grow exponentially. Revolut is one of the first Fintech companies that disrupted the banking industry, and it may...

Good copywriting can generate up to 8x more traffic. Don’t you want results like that? You just have to master the essentials of good copy. Like SEO or content marketing, it all comes with practice an...

Someone once asked me in a Q&A lightning round, “Would you rather be good or lucky?” I replied, “Lucky.” Many people can be good, but luck is like magic. In fact, many people who are lucky outpace tho...

From my experience, the #1 skill that separates good marketers from great marketers is the ability to break down successful campaigns (made by other brands). ⚒️ Great marketers don’t just admire a vir...