News
General marketing and technology news.
The case for and against agentic media buying
Digiday
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Agentic media buying promises a reinvention of the programmatic ecosystem, but experts are divided on whether it could actually help.
LinkedIn partners with Amazon Ads
Social Media Today
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LinkedIn is partnering with Amazon Ads to let advertisers buy its CTV ads through Amazon DSP. The deal lets DSP buyers target LinkedIn data like job title and seniority across streaming TV.
From ad tech tax to AI data brokers: The new middlemen keep 100%, publishers say
Digiday
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Publishers say AI data brokers are the new ad tech middlemen — but worse. Where ad tech took a cut, AI scrapers take 100% of the content while paying nothing and offering no traffic in return.
Reddit posts strong Q1 results
Social Media Today
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Reddit posted strong Q1 2026 results with revenue up 69% to $663M, driven by a 74% jump in ad revenue. DAU grew to 126.8M, positioning it as a rising channel for targeted advertising.
TikTok adds new AI video generation to Symphony ad toolkit
Social Media Today
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TikTok is integrating ByteDance's Seedance 2.0 AI video-generation model into its Symphony ad toolkit, enabling realistic video content from text prompts.