News
General marketing and technology news.
TikTok adds new AI video generation to Symphony ad toolkit
Social Media Today
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TikTok is integrating ByteDance's Seedance 2.0 AI video-generation model into its Symphony ad toolkit, enabling realistic video content from text prompts.
OpenAI has quietly launched its ads manager as it races to build out its ads business
Digiday
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OpenAI launched a self-serve ads manager within its ChatGPT pilot and dropped the minimum spend to $50K as it pushes toward a $102B ad revenue target by 2030.
X eliminates thousands of accounts in new bot purge
Social Media Today
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X suspended roughly 208 bot accounts per minute over the past week in a major new purge. AI tools are making bots harder to detect, raising the stakes for platform-wide moderation.
YouTube expands Media Kit insights and adds AI tools
Social Media Today
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YouTube added some new insights to its Media Kit for channels, which will enable creators to share expanded audience data with potential partners. The platform is also bringing more artificial intelli...
Who is OpenAI’s global head of ads, David Dugan?
Digiday
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In the spring of 2006, a young strategist at Digitas named David Dugan was handed an assignment: help figure out what the agency was worth, and what to do about it. The work was delicate, and it requi...