News
General marketing and technology news.
Cannes briefing: The ad industry's power shifts, mapped in sand
Digiday
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A first-day briefing from Cannes Lions 2026 mapping how the ad industry's power is quietly shifting. From holdco M&A to platform realignments, here's where the influence is actually moving.
Electronic Arts has built its own ad server in a renewed push for ad dollars
Digiday
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The games developer has built its own ad server into its Frostbite engine and is now staffing up the ad tech team to make the most of it.
Meta's Edits app is getting an AI assistant and a desktop version
TechCrunch
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By integrating an AI assistant directly into Edits, Meta is aiming to keep creators engaged on Instagram as it continues to compete with TikTok and YouTube for creators' attention.
LinkedIn launches its own creator marketplace
Social Media Today
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LinkedIn has launched its Creator Marketplace, connecting brands with creators via Campaign Manager. It includes creator discovery, audience insights, and a Monetization tab — paired with BrandWorks...
The case for and against publishers buying paid traffic
Digiday
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Arbitrage traffic has become one of the most divisive tools in the publisher playbook, here's a look at the for and against.