News
General marketing and technology news.
TikTok says in-stream shopping has increased 120% this year
Social Media Today
|
TikTok has shared some new stats on in-stream shopping engagement in the app, which it says has seen a big rise over the past year. According to TikTok, Americans, in particular, are warming to its Ti...
Pinterest ramps up programmatic efforts with latest Amazon hire
Digiday
|
Pinterest is going all-in on programmatic, and its newest hire is the tell. Chip Jessop, Amazon’s former director of global accounts and North America ad tech sales, joined the visual search platform ...
Report shows that YouTube contributed $55 billion to the US economy in 2024
Social Media Today
|
YouTube contributed $55 billion to America’s GDP in 2024, while supporting the equivalent of 490,000 full-time jobs in the U.S. That’s according to the latest Oxford Economics Impact Report, which loo...
Anthropic’s new Claude 4 AI models can reason over many steps
TechCrunch
|
During its inaugural developer conference Thursday, Anthropic launched two new AI models that the startup claims are among the industry’s best, at least in terms of how they score on popular benchmark...
Google announces a range of AI powered ad updates at Marketing Live
Social Media Today
|
Following on from its broader AI-focused announcements at its I/O conference yesterday, Google has outlined a range of coming ad updates and tools, at its Marketing Live event, including improved smar...