News
General marketing and technology news.
The case for and against publishers buying paid traffic
Digiday
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Arbitrage traffic has become one of the most divisive tools in the publisher playbook, here's a look at the for and against.
Three quarters of CMOs grappling with AI skills gap
Marketing Week
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Three-quarters of CMOs are worried about an AI skills gap on their teams, per Marketing Week's 2026 Career & Salary Survey, with AI seen as a bigger gap than data/analytics or martech.
OpenAI turns on cost-per-action ads inside ChatGPT
Digiday
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The introduction of cost-per-action (CPA) ads is the first real sign that the platform is now embracing performance advertising.
Grok downloads fall nearly 60%
Social Media Today
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Elon Musk's xAI chatbot is struggling to compete with similar artificial intelligence projects from OpenAI, Meta and Google, per the Wall Street Journal.
The case for and against agentic media buying
Digiday
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Agentic media buying promises a reinvention of the programmatic ecosystem, but experts are divided on whether it could actually help.