Too many SEO efforts have no KPIs other than rankings, and if you read my newsletter regularly, you know how often I point out that rankings don’t pay bills. An ideal SEO KPI should be revenue (or som...

We see hundreds of pricing changes every month. Below, we’ve collected 10 of our favorite examples of AI pricing from the past year, organized by the objective. Enjoy! The Freemium Play: Buffer offers...

One simple hack to boost your open rate: The “WE-PAC” welcome email. The most important email you send to subscribers is your welcome email. It’s your first impression. A great first impression = bett...

How to be memorable and create contrast. Like a CTA button. If they visit a SaaS website, they expect to see UI screenshots. If they visit an agency's site, they expect case studies. If they browse an...

YouTube announced it’s making changes to mid-roll ads to improve the viewing experience for users while also helping creators potentially earn more revenue. Starting May 12, the Google-owned platform ...