The pricing page may be the most important page on your site. It’s a foundational part of the customer journey. Anyone who is seriously considering your product will visit it and make the key decision...

Remember that one scene in The Incredibles? As the onion-haired antagonist, Syndrome, shares his evil scheme with the trapped Mr. Incredible in his subterranean lair, he ends his villainous tirade: “W...

This article follows from the previous two articles in my Brand Campaigns series, where we analyzed the commercial impact of Apple’s “Think Different” brand advertising campaign. If you haven’t done s...

Black Friday and Cyber Monday are the biggest sales events of the year, but many brands stumble by making the same costly mistakes in their advertising. With increased competition and rising ad costs,...

AI search company Perplexity is facing new legal challenges from publishers even as it readies a red carpet for advertisers. The startup finds itself a defendant in a new lawsuit alleging it violated ...