Analytics

Nielsen adjusted its Big Data + Panel system on August 31, changing the denominator behind linear and CTV numbers. Reach comparisons that straddle that date are comparing two measurement systems.

Tracking influencer performance is two jobs: what creators posted, and what that content earned in clicks, codes, and revenue. Tie both to the same creator so you can see who actually drives sales.

This post was inspired by Figma’s S-1 (full breakdown of the IPO filing below)… and the collective aneurysm it gave every metric nerd on the internet. The product? Incredible. The revenue growth? Stro...

Google Analytics 4 (GA4) has introduced new ways to collect data and report on your audience’s behavior. One of these changes is the way you measure conversions. Whether you want to track the number o...

I was reading a paper by a respected industry body that started by flagging head fake KPIs. I love that moniker, head fake. Likes. Sentiment/Comments. Shares. Yada, yada, yada. This is great. We can a...