Analytics

This post was inspired by Figma’s S-1 (full breakdown of the IPO filing below)… and the collective aneurysm it gave every metric nerd on the internet. The product? Incredible. The revenue growth? Stro...

Google Analytics 4 (GA4) has introduced new ways to collect data and report on your audience’s behavior. One of these changes is the way you measure conversions. Whether you want to track the number o...

I was reading a paper by a respected industry body that started by flagging head fake KPIs. I love that moniker, head fake. Likes. Sentiment/Comments. Shares. Yada, yada, yada. This is great. We can a...

You’ve heard the line: “Half the money I spend on marketing is wasted; the trouble is, I don't know which half.” John Wanamaker said it in 1919. Over 100 years ago—74 years before the internet. And ye...

Google Ads is introducing a new, simplified way to set up conversion tracking. I’m not convinced that it’s simpler, but it can take a little bit of time to adjust when new features are released. The n...