Analytics
How to report on landing pages in Google Analytics 4
Loves Data
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If you’ve opened the standard pages report in Google Analytics 4 (GA4), you will be able to see the top pages people have viewed, along with engagement, conversion and revenue metrics. By default, the...
How to calculate CAC payback period (the right way)
Mostly Metrics
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CAC Payback Period is one of the most referenced, yet miscalculated, metrics in the tech world. Today we’ll cover the following: I. The Art - What it is. II. The Science - Two preferred ways to calcul...
How to audit a company’s marketing analytics infrastructure
021 Newsletter
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Marketing analytics and marketing data are umbrella terms that can encompass many, many different activities. For this article, we’ll cover three specific use cases for marketing data: Measurement: To...
Marketing metrics that matter (Template)
Dear Stage 2
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Which marketing metrics does the board really want to see? Every month, I spend a ton of time prepping a report for our CEO, and even more time at the end of every quarter building out slides for our ...
Your guide to 2023 SaaS benchmarks
Kyle Poyar
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I started OpenView’s first SaaS benchmarks report in 2017 (!) because there frankly wasn’t useful metrics data for startups. We didn’t have an objective view into what metrics were “good” and “great” ...