Analytics

Everything on your WordPress site has an impact on your conversion rate. Some things might play just a small part while others could drastically skyrocket your sales. Therefore you should plan on testing every element on your website alo...

In today's measurement landscape, businesses need to navigate new challenges to understand the complex, multi-platform journeys of their customers — all while prioritizing user privacy. Two and a half years ago, we introduced Google Anal...

Digital marketing is a bright new frontier in business advertising. Just a few decades ago, platforms like radio, print and television were the primary options for marketing our products — but today, the digital options are almost endles...

Technology continues to grow more complex and few concepts have attracted more buzzworthy attention than Artificial Intelligence (AI). While primarily still rooted in early research and development, many are looking towards how AI can be...

With feature rollouts, your application has the ability to simultaneously deliver two different experiences: one with the feature on and another with the feature off. But how do you know which one is better? And how can you use data to d...