Branding

In the past, whilst creating a new media brand for a construction niche, I remember speaking with another marketing professional, telling her that I wanted to build a 'cool brand'. That was what the n...

When it comes to investing in brand, startup businesses find themselves in a huge Catch-22 situation. Many startups understand that a powerful brand will be crucial to their long-term success. Especia...

When Google Chrome revealed its first logo refresh in nearly a decade earlier this year, the internet was left scratching its head. The change was so slight, the new logo so simple, merely removing th...

As the number of brands selling online grows, so too does the amount of fraudulent e-commerce activity. While there are many benefits to having multiple revenue channels, across retail partners and third-party marketplaces, there is also...

A classic brand funnel would measure how consumers move through their purchase journey including awareness, familiar, consider, purchase, repeat and loyal. The brand funnel tell you where your brand is now, and when analyzed with intelli...