Copywriting

My first client screamed at me for spelling their name wrong in a Facebook ad. It's because of something I've been insecure about forever: I'm dyslexic. I can't write a paragraph without spell check. ...

Hi, I’m Ben Watkins 👋 Thanks for joining another edition of La Vie Ben Rose. Every week, I unravel copywriting examples from the most recognized brands. It’s a beautiful spring day. And it’s that tim...

There’s a lot of debate about how AI can be used in writing. Is it the future, or is it ruining the internet with bad content? While the debate continues, we decided to gather data. We surveyed over 5...

How to be memorable and create contrast. Like a CTA button. If they visit a SaaS website, they expect to see UI screenshots. If they visit an agency's site, they expect case studies. If they browse an...

Let’s say you sell a product to a highly experienced and perhaps even skeptical audience. How should your copy differ from when your product appeals to a wide audience? To explore this question, we ha...