Copywriting
Stop making these 16 copywriting mistakes to boost conversions
Carmine Mastropierro
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Good copywriting can generate up to 8x more traffic. Don’t you want results like that? You just have to master the essentials of good copy. Like SEO or content marketing, it all comes with practice an...
6½ ways to write faster
Ann Handley
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Five years ago, I launched this fortnightly newsletter about writing and marketing. As detailed in Everybody Writes 2, it took me 8 hours-ish to write the newsletter. Now I write it in half that time....
SaaS headline formulas you can copy
Scrapbook
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Most SaaS headlines suck. Make yours stand out. Use these headline formulas to create a clear and compelling headline for your SaaS and convert more traffic. Here's how to use them: 1. Define your per...
10 red flags when hiring a copywriter
Amanda Kostro Miller
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In this post, we’ll review 10 red flags that may come up during your quest for a copywriter. These red flags aren’t meant to scare you away from working with a copywriting professional, but rather, th...
10 writing tips from the world's best marketer
Ship 30 for 30
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David Ogilvy is one of the most legendary marketers of all time. In 1982, David wrote an internal memo to the employees of his advertising agency titled "How to write." Inside, he noted to employees o...