Copywriting
How to make your writing ‘easier to read than to skip’
The Writing Cooperative
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In 1962, after working 44 years in the copy department, author Victor O. Schwab wrote the book How to Write a Good Advertisement. Until today, this book belongs to one of the most popular and practica...
Don’t get replaced by AI (how to write authentic content)
Dan Koe
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People want to follow humans. They don’t want to follow a search engine with a face on it. And, with the rise of ChatGPT and future iterations of language AI, authenticity is more important than ever....
5 ways writers can adapt to the introduction of AI writing tools
Cynthia Marinakos
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‘Hey Google, what’s the weather today?’ My family just got a Google hub. During the day, I request 2000s RnB or 90s pop from our newest mate. At night, our home is filled with dinner jazz or barbecue ...
How I started a $10K/month subscription-based copywriting service
Starter Story
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My journey into entrepreneurship is quite unusual in some respects, but I guess it’s interesting! I’m an international lawyer by training and I enjoyed a successful academic career at the universities...
7 practical ways to write copy that converts
Marketing Examples
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Talk less about your product and more about the value your product brings. People don’t want a better toothbrush. They want a brighter smile. Landing page copy is full of unfalsifiable, blanket claims...