Copywriting

“Uber Eats delivers a delicious meal to your door” vs “A delicious meal at your door, by Uber Eats”. These sentences mean the same thing. But the second one uses a less predictable order and combina...

Content design is answering a user need in the best way for the user to consume it. In my book, I said: “Content design is a way of thinking. It’s about using data and evidence to give the audience wh...

“You can’t take nothing and make anything, you’re not God.” Rarely does a quote leave me breathless. But, this brief and gorgeous line from legendary wordsmith Eugene Schwartz is the single best piece...

Your content, ad copy, and messaging is only useful if people actually read it. Scientists from Wharton, University of Maryland, and Emory University analyzed ~650,000 reading sessions of over 35,000 ...

I was a terrible writer growing up. I got a C- in my college writing class. At one point that semester, I skipped ten of those classes in a row because I didn’t see the value in learning to write. Whe...