Copywriting

The most popular writing advice: Edit your work. The least common follow-up: How to edit your work. I've edited 3+ million words in 5 years. Here's the process I use to deliver A+ work that meets clie...

The only thing more fun than electrocuting college students? Making them so bored that they electrocute themselves. In one of those experiments that make you wonder if the professors were just getting...

This short example from Gary Provost demonstrates what happens when a writer experiments with sentences of different lengths, as quoted in Writing Tools: 50 Essential Strategies for Every Writer by Ro...

We’ve been working on a guide to writing Animalz-style content with a view to helping our team contribute to the blog. Then we thought: why not share this more widely? If you’re curious about why we’d...

80% of your website visitors won't make it past your headlines. So, all your effort needs to go into making sure that the remaining 20% do. David Ogilvy said, "The headline is the most important eleme...