Copywriting

Last week I asked people on social media to “submit your company landing page” and I’d rewrite it. Well, we did it! I teamed up with Annie Maguire, one of the best copywriters in the business. Hopefully this gives you an insight into the...

Writing is relatively easy. Once you have an idea about the topic you want to explore, google and collect the available resources, start typing away on your keyboard, and after a couple of hours of editing and modifying, you have your ne...

This is a full copywriting course design for beginners with no copywriting experience. In this free copywriting course for beginners I’ll go over everything you need to know to make money online as a writer. From the steps you should tak...

When you are giving something away, as part of a promotion or for lead generation, say that it’s for “$0” or “at no cost” rather than “free” to increase conversions. The “$0” vs “free” effect was tested in 10 experiments. Online, in a la...

While 8 out of 10 people will read a headline, only 2 out of 10 will read the article. This 80/20 headline rule is notable because it tells us one thing: People read more headlines than articles. This is why your headline is so important...