Copywriting

The ever-elusive jump from writing to content design is actually a natural one. So why is the path so prickly? As the landscape for professional writing roles shifts to accommodate an increasingly digital-first market—especially mid-pand...

As a marketer, your job is to tell folks what makes your product or service the best out there. But that’s easier said than done, right? It’s one thing to understand your brand’s overall value to your customers. It’s another to craft a c...

MarketingExamples.com just launched a new section to their websites called "Copywriting Examples." It looks like it's a great resources for copywriting inspiration. According to them, it is the only swipe file you'll ever need, 300+ hand...

A successful content marketing operation needs three things — a good strategy, a good writer, and a good SEO assistant. Luckily, technology has advanced and we now have AI writing tools at our disposal. Let’s just say it — writers can be...

Persuasion isn’t the only goal of copywriting. In this part, you’ll learn how to convey your message in the clearest, most effective way possible. Side note: all of the illustrations in this article will reference a hypothetical product...