Copywriting

Writing is relatively easy. Once you have an idea about the topic you want to explore, google and collect the available resources, start typing away on your keyboard, and after a couple of hours of editing and modifying, you have your ne...

Last week I asked people on social media to “submit your company landing page” and I’d rewrite it. Well, we did it! I teamed up with Annie Maguire, one of the best copywriters in the business. Hopefully this gives you an insight into the...

For a long time, I’ve focused solely on content marketing. But in April this year, I decided to try new things — one of them is copywriting. Through the learning process, I’ve discovered a lot of useful copywriting resources. Guides to c...

Content is king these days. So if a website owner wants to draw more visitors to their site, it pays to have high-quality content. It’ll help boost the site’s SEO performance, which will naturally push your visitors to the site, and of c...

Eugene M. Schwartz was not just a stellar copywriter. He actually introduced a bunch of important copywriting concepts we still use today. And it’s no surprise that his “Breakthrough Advertising” is a must-read for all copywriters today....