Copywriting

Looking for the best headline formulas to promote your top content? Let’s move beyond the common ones you see over and over — like “how to” — and bring some new blood to the mix with these 22 titles (with headline examples) you can custo...

This handbook helps you write nonfiction books and blogs. Writing is the pursuit of thinking clearly with the help of paper. Writing slows down your thinking so you can dance with your ideas. If people cannot write well, they cannot thin...

While 8 out of 10 people will read a headline, only 2 out of 10 will read the article. This 80/20 headline rule is notable because it tells us one thing: People read more headlines than articles. This is why your headline is so important...

When you are giving something away, as part of a promotion or for lead generation, say that it’s for “$0” or “at no cost” rather than “free” to increase conversions. The “$0” vs “free” effect was tested in 10 experiments. Online, in a la...

This is a full copywriting course design for beginners with no copywriting experience. In this free copywriting course for beginners I’ll go over everything you need to know to make money online as a writer. From the steps you should tak...