Copywriting

My journey into entrepreneurship is quite unusual in some respects, but I guess it’s interesting! I’m an international lawyer by training and I enjoyed a successful academic career at the universities...

Talk less about your product and more about the value your product brings. People don’t want a better toothbrush. They want a brighter smile. Landing page copy is full of unfalsifiable, blanket claims...

You’re here for the copywriting examples. But first, a quick story. Every Friday at 5 o’clock (somewhere), I sit back in my ’70s paisley armchair, put on some Crosby, Stills, and Nash, and have a beve...

Most people, including most writers, think of copywriting as the dark art of the writing world. Stringing words together that motivate people to buy things is seen as both mysterious and sinister. We ...

This resource covers how to write and design a homepage (landing page) that converts visitors into customers. Let's start by identifying the three common landing pages: Homepage — Your catch-all for a...