Copywriting
How to write killer CTAs
Marketing Examined
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Calls to action (CTAs) can make or break your marketing funnel. If someone's looking at your CTA, they're likely interested in purchasing your offer (or taking another valuable action). But, if your C...
10 proven copywriting frameworks
Chase Diamond
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My company has written thousands of pieces of copywriting. Our #1 Copywriting Rule: Never write copy from scratch, always use a framework. Here are 10 proven copywriting frameworks to write high-conve...
Apple’s 8 secrets about landing page copywriting
brief-er.
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Landing page copywriting is a tricky business. A handful of companies can claim mastery on their landing page copy, yet if there’s one that can be categorized as “the best” it’s Apple. The Cupertino-b...
Are you thinking outside the box with your copy choices?
Creative Copywriter
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Aaaand relax. Wine in hand. Take-away ordered. Catch-up TV sorted. You’re mid-show when the doorbell rings. FOOD’S HERE. You hit pause on catch-up TV – and what appears on-screen? A huge, mouth-wateri...
How to write good microcopy
brief-er.
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At Briefer Copy, microcopy is art. Writing brief, aware and authentic Microcopy is hard. It requires you to understand the product, the user journey, and the action the person on the other side of the...