Email marketing

Dark Mode. The tech industry is buzzing with these two words, and email marketing is no exception. In 2018, Apple added Dark Mode to its desktop email client. The following year, Dark Mode came to iOS Mail and other industry heavyweights...

You’ve scheduled your email marketing campaign to launch—the copy has been proofread several times, your brand team has signed off on all the creative and you’ve double-checked that all your links are working. But, have you confirmed tha...

Creating cold email campaigns for selling your web design services can be a tough job. Mainly because there’re thousands if not millions of agencies worldwide offering web design services. So the real questions are: How do you stand out ...

When iOS 15 dropped, email marketers wondered: Was open rate dead as an engagement metric? With help from SparkPost data, we took a look at proxied opens, by the numbers. When you email someone who uses Apple Mail on iOS 15, and has opte...

I got my first email address when I was around 12 years old. I used to love AOL’s encouraging “you’ve got mail” greeting, though my inbox was fairly vacant back then. Flash forward to 2021 and, though I’ve been through 3 different person...