Email marketing
Browse through hundreds of guides, resources, and articles related to email marketing.
Things that matter for growing a newsletter
First 1000
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Hello Friends 👋 After four years, 85k subscribers, and 120+ issues later, I think I learned a thing or two about writing a newsletter that I want to share. I spent much of the first couple of years f...
Mr. Beast’s Feastables email strategy
Marketing Examined
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200,000 subs. 2,000,000 total clicks. An average of 10 clicks per email recipient. The even more impressive numbers: +100% higher click rate (vs their 180-day average), +200% higher CVR (vs their 180-...
Storytelling in SaaS emails: How to stand out in your customer’s inbox
Userlist
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Whether it's a video ad or an email, storytelling is a powerful marketing tool because it helps software companies connect with their audiences on an emotional level by using a relatable experience. T...
Newsletter referral programs: An actionable guide
Viral Loops
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Social media and search engine algorithms are drowning the voices of millions of creators, writers, and journalists. As a result, these people turned back to good ol’ email to grow and keep in touch w...
9 great email subject line examples and why they work
Klaviyo
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The subject line is the most important piece of copy you’ll write for your email marketing strategy. We don’t make this statement lightly. Body copy and CTAs are the meat and potatoes of your marketin...