Email marketing

There are many best practices that are easy to implement and that will make a big difference in your strategy. They’ll help you grow your list, get more engagement, and make more money. Here’s what yo...

The most important and impactful email you’re going to send. But not all Welcome emails are created equal. You’ve got lengthy, educational emails. Or action-driving engaging emails. Or discount and sa...

But don’t forget, there’s a real person behind every screen, and each person has a unique relationship with your business. One of the best things you can do to sustain your subscribers’ trust is to se...

Want to know how to start a newsletter and grow it? Here's my ultimate guide on how I built my newsletter and make a living as a content creator. Two years ago, I quit my dream job at Webflow to start...

When I accepted the job as BuzzFeed’s first newsletter editor, I didn’t really know anything about email. December 2012 was a very different time in the newsletter world. Many of the world’s biggest p...