General
General marketing stuff that doesn't fall into a certain topic.
What Thailand taught me about marketing
Marketing Ideas
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Thailand was awesome. But as a marketing nerd, my biggest takeaway wasn’t the pad thai or elephant feeding... it was the genius retention tactics weaved into Thai culture. Two traditions that I found ...
5 tips for marketing like a troll. Seriously.
Henrik Werdelin
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Growth tactics are changing. Fast. They’re getting tougher to execute, more expensive with less return, and easier to spot from a customer’s point of view. So now, as marketers, we’re faced with the p...
7 women marketers I want to be like when I grow up
Vassilena Valchanova
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I often feel like a fraud. This is a mirror of battling impostor syndrome – something I’ve now come to realize is part of being a high-output and high-ambition individual. But it’s especially pronounc...
What earnings reveal about ecommerce, SGE, and advertising
Growth Memo
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While the SF 49ers and Kansas City Chiefs prepare for the Football Super Bowl, big tech companies had a Super Bowl of their own: annual earnings season. The latest instance gives us a neat insight int...
Five thoughts on marketing going into 2024
The Raffi Report
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It has been a tumultuous year — isn’t every year?! But this one, seriously… The marketing community feels a little bit undervalued given slower career progression, a little bit annoyed about having to...