General
General marketing stuff that doesn't fall into a certain topic.
7 women marketers I want to be like when I grow up
Vassilena Valchanova
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I often feel like a fraud. This is a mirror of battling impostor syndrome – something I’ve now come to realize is part of being a high-output and high-ambition individual. But it’s especially pronounc...
What earnings reveal about ecommerce, SGE, and advertising
Growth Memo
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While the SF 49ers and Kansas City Chiefs prepare for the Football Super Bowl, big tech companies had a Super Bowl of their own: annual earnings season. The latest instance gives us a neat insight int...
Five thoughts on marketing going into 2024
The Raffi Report
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It has been a tumultuous year — isn’t every year?! But this one, seriously… The marketing community feels a little bit undervalued given slower career progression, a little bit annoyed about having to...
18 marketing webinars to attend in 2024, listed by type
The CMO
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In my career, I quickly learned that one of my most important assets was my curiosity. As a digital marketer, it’s essential to keep my finger on the pulse of marketing trends, and attending webinars ...
B2B marketing in 2024: 8 trends that are changing the game
OpenView
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As we stand at the brink of 2024, let’s play a game I call “Back to the Future of B2B Marketing.” We’ll peek into the rearview mirror at last year’s predictions – where I hit the mark and where, perha...