General

In my career, I quickly learned that one of my most important assets was my curiosity. As a digital marketer, it’s essential to keep my finger on the pulse of marketing trends, and attending webinars ...

As we stand at the brink of 2024, let’s play a game I call “Back to the Future of B2B Marketing.” We’ll peek into the rearview mirror at last year’s predictions – where I hit the mark and where, perha...

Hey, Tom here 👋 Welcome to a special edition of Marketing Ideas! In two words, 2023’s marketing can be defined as… low budget. It’s clear that tight budgets are still in play in 2024, but it’s FAR fr...

CMOs and their leadership teams are finding their foothold in the potential efficiency and creativity that GenAI promises to provide, while straddling the analog needs and benefits of a human-centered...

A study from the University of Pennsylvania discovered that grocery store shoppers tend to travel along the outer racetrack of the store's layout, while periodically making short excursions part way i...