Growth

Early-stage founders often try to step out of GTM too soon, delegate it, or never spend enough time on it. From €0 to €1M ARR, one founder still needs to own finding, winning, and growing customers.

Kyle Poyar polled 230 B2B software and AI companies on pricing, packaging, and AI monetization. Hybrid models are taking over as seat-based pricing fades and AI margins still lag classic SaaS.

50% of founders scale too late and too slow. Here is how to use your performance data to optimize your scaling timing and speed.

Affiliate marketing has grown from a 1996 referral scheme into a $13.8B channel led by content creators. A look at how it evolved and why it sits at the intersection of trust and conversion.

Marketing has evolved from witty creative ads to data-driven user engagement, and CRM sits at the core of building lasting customer relationships. This piece argues strong CRM is what drives real...