Growth
Discover links and resources related to product growth. This includes sub-topics on retention, engagement, and acquisition.
The evolution of affiliate marketing
Because of Marketing
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Affiliate marketing has grown from a 1996 referral scheme into a $13.8B channel led by content creators. A look at how it evolved and why it sits at the intersection of trust and conversion.
Customer relationship means growth
Inspire Martech
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Marketing has evolved from witty creative ads to data-driven user engagement, and CRM sits at the core of building lasting customer relationships. This piece argues strong CRM is what drives real...
AARRR vs RARRA: Pirate metrics explained
Mind the Product
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Trying to decide between AARRR vs RARRA growth? It's hard to know which approach to use, but there are simple ways to know which tactics are right for you.
The GTM repository: What the best teams have built
Maja Voje
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A practical guide to building a GTM repository for Claude, with starter kits for you to copy and use with your team.
What’s working to improve free-to-paid conversion
Growth Unhinged
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Last month I partnered with ChartMogul and ProductLed to analyze new conversion data from 200 B2B software products. The findings demystified the economics of free products and the user journey in 202...