Growth

Self-deprecating humor disrupts defensiveness and builds humility. It reminds you that you are only human. Taking your responsibilities seriously should never stand in the way of taking your ego light...

Over the past couple years writing newsletters and working with hundreds of founders and marketers, we’ve developed a fairly-comprehensive approach to building B2B marketing. At the risk of taking our...

While working at a lead generation agency he co-founded, Guillaume Moubeche realized that every prospecting tool he tried was lacking something. So he decided to start Lemlist and solve the problem. S...

When users leave, it's called churn. The strategies you implement to combat churn are called retention or stickiness strategies. The most effective retention strategy is what I call building state. It...

Even Facebook and Slack did not grow “exponentially,” as frequently described. Here is the correct model that you can use to understand and affect growth. A startup is growing fast, the journalists ma...