Growth

Brand combination searches make your site indispensable. You’re surely aware of brand searches. You search for “amazon”; Google shows you results from amazon.com. The same principle also works for bra...

About three years ago, I had a conversation with an old friend that led to a post, Ten Pearls of Enterprise Software Startup Wisdom from My Friend Mark Tice. In that (quite popular) post, I shared Ma...

For those that don’t know, Snyk is the developer security company, most recently valued at nearly 8 billion dollars. Snyk was founded on the premise that the only feasible path to secure software appl...

Word-of-mouth and user referrals are known to be the most powerful way of growing consumer startups. In B2B software, the potential of referrals hasn’t been fully realized, to put it mildly, despite b...

Imagine this: You're at an amazing conference and casually wander past a booth handing out cool t-shirts. They ask to scan your event badge, and you think, "Sure, no biggie." But there is a dark twist...