Growth
Discover links and resources related to product growth. This includes sub-topics on retention, engagement, and acquisition.
Marketing needs growth planning not media planning
The Growth Machine
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Evolution in data and technology has changed the world of marketing. Marketing’s impact is now quantified, measureable and attributable. It is not just impact top of the funnel brand awareness but the...
Find & accelerate your marketing advantages to grow much faster
MKT1
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A great product, team, and market have become table stakes requirements for startups to succeed. With the proliferation of B2B startups and the lower barriers to building great products, marketing is ...
Landing pages: The definitive guide
Backlinko
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A landing page is a page that’s designed to facilitate a single desired action, such as making a purchase, filling out a form, signing up for a free trial or entering an email address. It’s called a landing page because it’s a page where...
Net revenue retention: Definition, formula & ways to improve NRR
Paddle
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Sustainable business growth relies on retaining and growing with your existing customer base. For this, reporting your monthly recurring revenue (MRR) doesn’t quite cut it. Here’s why net revenue rete...
How Webflow found product-market fit
Unusual Ventures
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Bryant Chou can recall the exact moment when he realized the Webflow team was building something special. In the summer of 2013, Bryant and his co-founders Vlad and Sergie Magdalin were building a wor...