Growth

I’ve read hundreds of articles about product-led growth (PLG), and they all kind of blur together. So when founders ask me for advice on building their PLG motion, I still don’t know where to point th...

Amplitude recently hosted an expert discussion on product-led growth (PLG) and how it can fit into your business. The speakers were Elena Verna, head of growth at Amplitude and a partner with Reforge,...

I still remember reading Eric Ries’ blog post that first coined the term “Lean Startup” in September 2008. It fully encapsulated a new way to build startups that was starting to take hold in Silicon V...

Place a “grabbable” object (e.g. a glass) close to your product in your creatives (e.g. ads, website). Position it in a way that would be easily reachable by the right hand of the viewer. People are m...

When users leave, it's called churn. The strategies you implement to combat churn are called retention or stickiness strategies. The most effective retention strategy is what I call building state. It...