Growth

Elon Musk’s efforts to turn Twitter around are uncoordinated, gut-driven, and self-sabotaging. But it doesn’t have to be this way. There are true and tried Growth principles that worked for many compa...

I joined Figma in 2018 as an early hire on the Finance & Biz Ops team when the company was ~40 employees. Adobe’s acquisition of Figma has me reminiscing on my unique experience and what I learned fro...

Most businesses usually focus on acquiring new customers, but what about keeping the ones you already have? It is more cost-effective and profitable to keep your current customers than to find new one...

If you’re a founder, odds are that you’ve heard this question many times before. Businesses use Customer Lifetime Value (LTV) to evaluate their ongoing relationships with existing customers—arguably t...

Back in 2014, I wrote a post titled “Five ways to build a $100 million business”. If you haven’t seen it yet, the central idea of the article was to look at how many customers you need, for a given AR...