Growth
Discover links and resources related to product growth. This includes sub-topics on retention, engagement, and acquisition.
Stop ignoring this growth problem
Growth Unhinged
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Up to half of your free trial signups may actually be fake accounts. They distract your sales team, deflate your conversion metrics, and inflate hosting costs. And you can fix it without adding fricti...
The 3-layered personalization strategy to drive more pipeline
Mutiny
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Your website is the hub of your online presence and acts as the focal point for all your marketing efforts. It's where potential customers land, make buying decisions, and interact with your brand. Un...
Scaling to $100 million
Bessemer Venture Partners
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As growth investors at Bessemer, we hear the same benchmarking questions over and over from portfolio companies as they mature: What should my gross margin be? How much should I be spending on R&D as ...
The monetization playbook we used at Eventbrite
Casey Accidental
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One of the problems we faced when I joined Eventbrite was that Eventbrite had a pretty low take rate, meaning when event creators sold paid tickets on our platform, we took a very low percentage. And ...
10 inspiring product-led growth examples to transform your strategy
Product School
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Over the last decade, the “consumerization” of IT and SaaS explosion has meant that many companies now find their customers using a combination of tactics known as product-led growth strategy. It all ...