Career & jobs
Make your own luck
Perspectives
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Someone once asked me in a Q&A lightning round, “Would you rather be good or lucky?” I replied, “Lucky.” Many people can be good, but luck is like magic. In fact, many people who are lucky outpace tho...
A guide to freelance social media marketing
Link in Bio
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This is the guide that I would have wanted to read when I went out on my own to do freelance social in 2020. I remember Googling “how to write a proposal”. It was bleak. I had no idea how to make mone...
What I learned as the Head of Marketing at a vertical SaaS company
Rohit Srivastav
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For most of my decade-long experience in SaaS, I have been marketing to marketers. It was like cooking for the chefs, difficult, but I knew who they were, and what they wanted. Then for about a couple...
How to find that perfect first marketer for your startup
First Impression
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This is likely the hardest and the most important part of hiring a marketer — scoping out who to hire and why. Surprisingly, founders often pay the least attention to this part. They throw together a ...
On going full-time freelance
Social Media Detox
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“Quit your job,” they said. “It’ll be fun,” they said. And you know what? It’s actually been a lot of fun. But also deeply, deeply scary. Let’s go back in time for a bit. I had always toyed with the i...