Career & jobs
“Personal brand” is a dirty word, but you might want one anyway
False Start
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If you’ve told yourself you don’t need a personal brand, you might be right. You can build a successful marketing career without one. Take it from me — I increased my salary 500% and climbed from coor...
I don’t care about your resume
False Start
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I see a lot of generic advice about job hunting for marketing roles: "Research companies, network, optimize your resume, apply." I have 11+ years of experience in the field and am sad to say I've neve...
6 rules to survive (and thrive) as a one-person marketing team
False Start
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My first experience as a department of one was in 2019. I was hired as the Director of Marketing at a tiny beverage startup where I was tasked with supporting DTC and retail across growth, brand, and ...
Reverse impostor syndrome
Wes Kao's Newsletter
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Recently, I’ve had my ears perked about imposter syndrome because I realized that I have the opposite of imposter syndrome—and my hypothesis is that many people who think they have imposter syndrome a...
The easiest way to succeed is to let everyone else quit
Tim Stoddart
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Yesterday, I was reflecting on how hard it is to build a successful business. Today, I’d like to share with you some challenges I’ve been having, and then share with you some insight as to why these c...