Career & jobs
The dark side of the leadership
Elena's Growth Scoop
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I was eager to climb the corporate ladder. Leadership roles looked highly appealing - the power, the money, the respect! VP title seemed to have it all, and I was determined to get it. FAST. I set an ...
First startup marketing hire: Growth marketing or product marketing?
Olivine
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The majority of growth marketers we’ve seen are, in fact, demand-generation marketers. They tend to focus on paid ads, SEO (search engine optimization), SEM (search engine marketing), and email market...
Asking about career goals in the first 1:1
Ami Vora
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“Are you someone who has a clear, long-term career goal in mind, or do you tend to be more opportunistic about the jobs that come your way?’ This is a big, intimidating question! But it’s been such a ...
The marketing career path: From entry-level to Chief Marketing Officer
Setup
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While the number of jobs in the marketing field will continue to increase over time, today’s marketing landscape does not guarantee that a recent marketing graduate will obtain an entry-level job in marketing. To say that there is a “con...
What do marketing directors like to see included in a website portfolio?
Reddit
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I am rebuilding my site as a marketing strategist/marketing professional. I have 8 years of experience ranging from strategy, email marketing, ads, content creation, social, SEO, etc. Considering I do...