Career & jobs

If no one knows about a product, it can’t be successful. Enter: marketing. Marketing gets the right people to know, like and trust your product. When done effectively, it encourages those people to in...

The results are in! And unfortunately, they are not good. With the current economic situation we are in, the average tenure of a CMO continues to slide—making it hard for founders who need to keep re-...

A foundational piece of salary negotiation is having benchmark salaries for your role. That's why we run the Superpath salary report each year—more transparency means better pay for everyone. Our 2023...

The cat’s out of the bag—product marketers get paid more than content marketers. Around $30,000 more on average per year, according to the salary reports we analyzed. We compared the Superpath 2022 Co...

When I was looking for my second job out of college, I specifically wanted to work at a data company. I saw that marketing was becoming much more quantitative, and I wanted to know more about what I d...