News
General marketing and technology news.
Tall updates coming to Shorts
YouTube
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Get ready, Shorts creators and fans! Today we’re announcing updates to YouTube Shorts, making it easier and more fun than ever to create and connect. Whether you’re looking to discover something new o...
LinkedIn's new advertising capabilities
LinkedIn for Marketing
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With 81% of B2B ads failing to gain adequate attention or drive recall, B2B marketers need more compelling ways to connect and engage with their buying groups who are turning to video, events and expe...
YouTube shares insight into what viewers are seeking from content
Social Media Today
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Content marketing guides, and tips from the social platforms themselves, often include vague notes like: “Make quality content.” But what does that actually mean? What, exactly, qualifies as “quality ...
X removes ad revenue share from creator payments program
Social Media Today
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X is making a significant change to its creator monetization program, switching from ad revenue share to a percentage of Premium user payments as the financial pool for its participating creator payou...
YouTube extends shorts to 3 minutes, adds new features
Search Engine Journal
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YouTube has announced changes to Shorts, including extending maximum video length and introducing new creator tools. These updates are set to roll out in the coming months. Starting October 15, YouTub...