News
General marketing and technology news.
Snapchat now Serves 1.5 million active users in New Zealand
Social Media Today
|
Snapchat has announced that it now serves 1.5 million users in New Zealand every month, which, in a country of only 5 million people, is a significant level of take-up. As per Snap: “Globally, 850 mil...
Apple partners with third parties, like Google, on iPhone 16’s visual search
TechCrunch
|
Apple’s relationship with Google as its search partner is taking a new turn with Apple’s introduction of visual search, or “Visual Intelligence,” as the iPhone maker dubbed it Monday during the compan...
Google's lucrative ad tech business goes on trial
BBC
|
The US government is taking aim at the engine of Google's immense wealth - its extremely lucrative ad tech business. A trial beginning on Monday will hear the Department of Justice's case that the sea...
YouTube develops new processes to detect AI deepfakes
Social Media Today
|
YouTube’s looking to improve its countermeasures to police AI deepfakes, via new detection processes that will be able to alert creators, and/or their publishers, whenever their face or voice is used ...
Madison and Wall forecast $397 billion in 2024 ad spend
Digiday
|
The U.S. advertising industry experienced a robust 9.6% growth rate in Q2 2024, marking the third consecutive quarter of around 10% growth, according to a study from renowned analyst firm Madison and ...