News
General marketing and technology news.
X automatically changed 'Twitter' to 'X' in users' posts, breaking legit URLs
Mashable
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It might be easy to forget at times, but technically, Twitter is no more. Elon Musk changed the name of the company to "X" last summer. Yes, the main domain name for Musk's X is still Twitter.com. Yes...
As Google embraces generative AI, news publishers chart courses into an uncertain future
The Drum
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News publishers have long been disproportionately dependent upon Google, the undisputed leader of online search. Roughly 40% of web traffic across media sites originates from Google, according to a De...
Inside X’s latest efforts to make advertisers believe it’s a platform that’s safe for brands
Digiday
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X, formerly Twitter, is once again telling advertisers it’s serious about brand safety. Cue the eye rolls and déjà vu from marketers who’ve been on this merry-go-round since Elon Musk’s reign began in...
Meta’s testing a new bonus program for Threads creators to stimulate growth
Social Media Today
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Meta’s trying out a new way to boost its Twitter-like Threads app, with a new program that sees some threads creators getting paid for their posts. As reported by Business Insider, Meta’s currently tr...
New report suggests that X usage has declined 30% year-over-year
Social Media Today
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Another day, another third party report showing that X usage is in decline. Today, Edison Research has published its annual Infinite Dial report, which provides a snapshot of media trends, based on a ...