News
General marketing and technology news.
Why the latest TikTok ban attempt is different — and what it means for marketers
Marketing Dive
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TikTok is back in the hot seat — not that it ever really left — again facing threats of a nationwide ban in the U.S. under a proposed bill now in the hands of the Senate. The bill, which would force a...
Google announces new ad placement partnership with Disney
Social Media Today
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Google has announced a new integration with Disney’s Real-time Ad Exchange (DRAX), which will enable Display and Video 360 advertisers to expand their campaigns to appear on Disney properties. Last ye...
X’s latest data shows its ad revenue share payouts are reducing over time
Social Media Today
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I know Elon Musk hates P.R. and marketing teams (which is why none of his companies have either), and I realize that this saves a lot of money, especially considering the amount of press coverage that...
While advertisers are playing it cool, they’re hesitant to unleash their budgets on TikTok
Digiday
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Advertisers are dancing around the idea of yanking their cash out of the TikTok maelstrom. In fact, some are gearing up to take that exact step. The looming threat of a bill that could foist new owner...
Google is starting to squash more spam and AI in search results
The Verge
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Google is rolling out a few new changes to its ranking systems in search, which are designed to help surface good content in your results and hide some of the worst and most cynical stuff on the web. ...