News

This could be interesting. Microsoft has announced that it’s updating its Retail Media tool with a new Creative Studio element, which will enable users to create totally new ads, in new formats, all v...

As search engine incumbents — namely Google — amp up their platforms with gen AI tech, startups are looking to reinvent AI-powered search from the ground up. It might seem like a Sisyphean task, going...

The New York Times sued OpenAI and Microsoft for copyright infringement on Wednesday, opening a new front in the increasingly intense legal battle over the unauthorized use of published work to train ...

Having received pushback from ad buyers, YouTube decided to push back its co-viewing ad measurement plans. The Google-owned video platform had originally planned to start transacting against its own c...

Dentsu joins other agencies in priming 2024 to be a stronger period of advertising growth, with some key qualifiers. Much of next year’s optimism is pegged to major cyclical events that could provide ...