News
General marketing and technology news.
Elon Musk says the Twitter brand will be retired, renamed ‘X’, very soon
Search Engine Journal
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If it wasn’t already significantly altered from its previous state, Twitter as you know it is about to be no more. According to Twitter owner Elon Musk, he’s officially changing the name of the app fr...
How the Threads hype slammed into reality, one data point at a time
Digiday
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After just two weeks, the hype surrounding Threads seems to be fading, especially according to the latest figures. Threads launched to unrivaled anticipation and hype. The attention swirled around a k...
How the Hollywood shutdown could disrupt the ad market
Marketing Dive
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Dual writer and actor strikes will not only shut down Hollywood productions and delay the release of new TV and film content: The labor actions are also likely to have a trickle down effect on an adve...
Twitter starts sharing ad revenue with verified creators
TechCrunch
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Twitter is now paying creators for a share of the ad revenue earned from ads served in the replies to their posts. Users who subscribe to Twitter Blue and have earned more than 5 million tweet impress...
Brands want in on the Women’s World Cup any way they can
Marketing Brew
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There’s only seven days left until the start of the 2023 FIFA Women’s World Cup, and some brands have been eager to get in on the action for months. It’s no wonder: Last year’s Men’s World Cup in Qata...