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General marketing and technology news.
The ads that won over creatives at Super Bowl LIX
The Drum
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It’s the day after the Super Bowl – the wings have been devoured, the beer has gone flat and America is collectively nursing a sodium-induced hangover. But while the rest of the country recovers, Adla...
Here are the cases for and against an $8 million Super Bowl ad
Digiday
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HexClad, a direct-to-consumer cookware brand, is running its first Super Bowl spot this Sunday. The DTC brand is one of several new-comers, including Häagen-Dazs, Duracell and MSC Cruises, shelling ou...
Snap posts strong numbers in Q4, but questions remain about growth
Social Media Today
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Snapchat has published its latest performance update, which shows an increase in users in Q4 2024, and a higher-than-expected revenue result. Though concerns still linger for the app, which remains at...
LinkedIn’s video push appears to be working in 2025
Digiday
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LinkedIn’s ongoing efforts to woo video creators paid off in the past few months, according to new figures shared by the company. Short-form video is the fastest-growing content category on LinkedIn. ...
Google quietly announces its next flagship AI model
TechCrunch
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Google took the low-key route for the launch of its next-gen flagship AI model, Gemini 2.0 Pro Experimental. Instead of a splashy announcement, the company revealed the model in a changelog for its Ge...