News
General marketing and technology news.
YouTube shares insight into what viewers are seeking from content
Social Media Today
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Content marketing guides, and tips from the social platforms themselves, often include vague notes like: “Make quality content.” But what does that actually mean? What, exactly, qualifies as “quality ...
X removes ad revenue share from creator payments program
Social Media Today
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X is making a significant change to its creator monetization program, switching from ad revenue share to a percentage of Premium user payments as the financial pool for its participating creator payou...
YouTube extends shorts to 3 minutes, adds new features
Search Engine Journal
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YouTube has announced changes to Shorts, including extending maximum video length and introducing new creator tools. These updates are set to roll out in the coming months. Starting October 15, YouTub...
TikTok’s Search Ads are live, but advertisers aren’t ready to reallocate those Google dollars
Digiday
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It’s official: TikTok now has a search advertising business, and it’s wasting no time trying to convince marketers to buy into it. TikTok reps are rolling out financial perks and strategic incentives ...
Meta rolls out updated ad options for the holidays
Social Media Today
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With Christmas fast approaching, Meta has announced some new ad updates for the end-of-year push, including easier-to-apply discount codes, updated reminder ads, in-store shopping promotions, and more...