Operations
Marketing automation is key to reducing workloads, Zapier says
VentureBeat
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From calendar events to email management, automation plays a major role in workflows across industries. A little more than half of marketers used automation in team communication, according to a recent poll by Zapier. About 42% of market...
Breaking down silos within your marketing team [Podcast]
Drift
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We've talked a lot about the silos that exist between sales and marketing. But what about the silos within your own marketing team? On this episode, Tricia brought in a guest who knows how to tackle this challenge head-on β Archana Agraw...
How Pinterest uses OKRs to achieve stretch goals
What Matters
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Naveen Gavini joined Pinterest when the company was just a startup with 10 people. Now, Pinterest is a public company with a market capitalization of $35 billion, over 2,000 employees, and almost half a billion monthly active users. And ...
Secrets of marketing agency success
MarTech
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CallRail just released its 2022 Outlook for Digital Marketing Agencies. The good news: β2021 was a good year for agencies, and 2022 is looking even brighter,β said Mary Pat Donnellon, chief revenue officer at CallRail. βThe report highli...
How to improve daily operations with process optimization
G2
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Whether you realize it or not, you and your team are constantly engaging in process. That cup of joe you made this morning before diving into your daily tasks? A process. The onboarding of your latest client? A process. The budget planni...