Operations

I honed my marketing leadership skills at Asana, so it should come as no surprise that I’m goal obsessed. Creating goals, communicating about them broadly, and checking in on them weekly is critical to how Kathleen and I lead effective m...

There is a method to (re)structuring an SEO team. In this article, I explain the 5 guiding principles to keep in mind. A couple of weeks after joining G2 as VP of SEO and Content, I started thinking about my team structure. The org desig...

A marketing campaign is a series of organized, strategized efforts used to achieve a marketing goal. Planning a campaign instead of firing ad hoc messages at your audience helps you improve performance and better control the outcomes of ...

As CEO of Sharma Brands, Nik Sharma has worked with DTC startups from Brightland to Pill Club — and he has six tips for early-stage companies hiring marketers. Nik Sharma gets DTC companies on the map. As the CEO of Sharma Brands, a digi...

Whether you realize it or not, you and your team are constantly engaging in process. That cup of joe you made this morning before diving into your daily tasks? A process. The onboarding of your latest client? A process. The budget planni...