Paid ads
Discover links and resources related to online paid advertising.
How to advertise on Facebook: Demystifying how Facebook ads work
Ladder
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Facebook always wants to make more money off ads. Here’s an insider’s guide on how to advertise on Facebook & drive performance without wasting your budget. You will hear conflicting reports from diff...
PPC B2B lead generation: Getting the best out of your B2B PPC agency
SearchBerg
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If we talk about B2B PPC lead generation, it’s all about targeting decision-makers at the right time, in the right place. But many businesses struggle with finding the right audience, and therefore, c...
How to measure ad effectiveness in a cookieless world
Think with Google
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As we enter the age of privacy-friendly measurement, marketers are increasingly faced with data gaps. Much has been discussed about upcoming privacy changes and their implications for online measureme...
19 SaaS Facebook ad examples to learn from
Hey Digital
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If you want to attract new customers to your SaaS, Facebook is the place to be. With over 91% of marketers considering Facebook to be a better B2B advertising platform than LinkedIn, there’s no longer...
Advertisers need to get over their fear of commitment
Magic Numbers
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Do you find yourself constantly afraid of making things serious with your current marketing plan? Is there a part of you that wants to do this campaign, and a part that wants to run away? Do you wonde...