Paid ads

After months of iterating on different marketing strategies, you finally find something that works. However, the moment you start to scale it, the effectiveness of your marketing grinds to a halt. Sou...

Ad speed influences which type of message works best. Slow ads work best to communicate benefits and quality. Fast ads are best for features and prices. Picture a cheetah running full speed towards it...

The exit of Meta’s chief operating officer Sheryl Sandberg is undoubtedly a momentous moment in its history, a departure that comes as the social media giant seeks to mold its next incarnation in the ...

Learn the proven strategies to acquire customers with TikTok ads, including: How to make A+ ad creatives, source content creators, structure your ad account, and launch your first campaign....

With low click-through rates on display ads advertisers are constantly looking at smarter ways to get across their messages, and native advertising (or sponsored content) is a popular solution for pub...