Paid ads

Ahead of the start of the 2022 IAB NewFronts, where media and entertainment companies pitch their upcoming offerings to advertisers, the industry group behind the multi-day show released its annual re...

After several months of testing, Twitter is now making its Tweet replies ad placement option available for all app install campaigns, on both iOS and Android. As you can see in this example, the optio...

ikTok’s worldwide ad revenues will triple this year and surpass that of two competitors combined, according to Insider Intelligence’s inaugural forecast on TikTok ad revenues. The Chinese-owned social...

So how accurate are Facebook’s ad targeting options anyway? The platform has made headlines in recent years over its intricate audience targeting process, which learns about your traits and interests based on in-app activity, then funnel...

Managing successful paid media campaigns requires a synergy between your brand’s needs and the given ad platform’s rules of engagement. For a long time, the rules of engagement remained unchanged. However, within the past few years, some...