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Discover links and resources related to online paid advertising.
How the death of the cookie will give rise to wider DOOH adoption
The Drum
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It’s been a year since Google revealed its intentions to remove third-party cookies in order to meet rising consumer expectations for privacy and evolving regulatory restrictions. The announcement sen...
5 proven tactics for creating successful podcast ads
SXM Media
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Picture this: the results from over 400 podcast ad campaigns, spread out before you. Now, imagine them neatly organized by the top five trends and successes, complete with creative tips and takeaways,...
As the cookie crumbles, three strategies for advertisers to thrive
McKinsey
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Here is how brands can adapt their online advertising to compete in a dramatically changing landscape. Before the advent of the internet, advertising was a rather haphazard affair. Brands sent an abun...
These four paid advertising mistakes are costing you conversions
Growclass
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In 2011, while millennials flocked to social media, marketers—alarmed by platforms that favored real-time authenticity over meticulous messaging—hesitated. Brent Stirling couldn’t believe people were ...
What’s an eCPM? It’s bad news for linear networks whose inventory got more pricey
Digiday
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On the eve of the $20-plus billion upfront marketplace, linear TV is girding to grapple for all the value it can secure in the face of growing competition for eyeballs and advertisers from connected T...