Paid ads

79% of marketers say that paid advertising is vital to their success, and 80% of these companies use Google Ads for their PPC. And for good reason: advertising on Google has the potential to generate ...

Apple Search Ads can significantly boost your app's visibility, but selecting the right keywords and outpacing the competition can be challenging. Without proper insights, you risk missing out on valu...

The average American ignores 3,500 ads daily. That’s a lot. In fact, it’s so much you can say we ignore the shit out of advertisements every day. Are people immune to advertising manipulation? It seem...

We conducted controlled testing of 67 Sponsored Content Ads in the LinkedIn news feed to measure their effectiveness amongst Business Decision Makers. The ad formats comprised of Single Image Ads and ...

A few years ago (before DTC advertising became the norm and TikTok changed the way we view videos), creative strategy was a relatively obscure term. Today — it's the number one priority for top-perfor...