PR

Carrie Rose is the co-founder of Rise at Seven, a creative SEO agency. Over the last year I’ve been consistently blown away by how easy she makes getting press look. And it’s not press for press's sak...

From marketing managers to sales teams to the C-suite, many stakeholders feel the benefits of successful PR campaigns—and use the metrics that measure success to adapt business strategies or make more data-driven decisions. However, almo...

Journalists don’t get excited about new products and features the same way an entrepreneur gets. This is because: First, a journalist gets hundreds of pitches every day and a particular product launch announcement is no different than th...

In order to eventually use public relations successfully, you must first have a basic understanding of what PR is. Public relations is a strategic process of communication used by individuals, businesses and organizations to create a pos...

You’ve likely vetted a number of PR agencies and sat through hours of calls and presentations to find “the one”. PR requires a heavy investment of time and resources, so you want to make sure it’s worth it. A top tech PR agency should be...