Psychology
Don’t compete
Inverted Passion
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The Internet is full of people winning all the time. Someone is traveling to exotic locations, someone else is raising funds, and another person is winning awards. Essentially, everyone around you is ...
Why users ignore AI explanations (and what we can do about it)
UX Psychology
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As AI systems become more sophisticated and opaque, the field of explainable AI (XAI) has emerged to address a fundamental problem: how can users appropriately trust and rely on systems they don't und...
These 4 psychology experiments changed marketing forever
Ecom Circle
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The biggest breakthroughs in marketing didn’t come from CMO war rooms or flashy Super Bowl ads. But from quiet psychology labs with clipboards, stopwatches, and very confused college students? In this...
The neuroscience of TikTok, and the psychological benefits of slow media
Neuroscience Of
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On one level, this was a concert like any other - there was an audience, a venue, security, and ticket takers. However, when these concert goers together on February 5th, 2024, in the German town of H...
How to drive consumer behavior using the psychology of memory
Neuroscience Of
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You wake up every morning as a slightly different person. What’s the glue that holds you together through time, making you feel like an enduring entity? It's your memory. Memory is a crucial human abi...