Psychology

Some boutique consulting firms are still doing marketing like it’s 2010: They rely on their partners’ networks for new business. They post some random content. And they occasionally hire an agency to ...

Philip Kotler taught you how to manage markets. Al Ries and Jack Trout taught you how to position in the mind. Seth Godin told you to connect through empathy. And Robert Greene whispered power in poet...

You’re looking to rent a venue for your next launch event, and have come across two initial quotes, of which you’re expecting to negotiate down: Conference Hall A costing $20,000 for the day, Exhibiti...

Imagine this… It’s a slow Sunday morning. You’re sipping your French roast coffee on the couch while scrolling through a lifestyle blog post. You’re reading about the blogger’s trip to Italy, silently...

Use % off (e.g. 20% off) when your promotion is store-wide. Use $ off (e.g. $15 off) when your promotion is specific to one product. Sales were up to 42% higher. You’re about to launch your large annu...