Psychology

Picture yourself unlocking your phone this morning. Within seconds, you've made dozens of micro-decisions: which notification to check first, whether to respond to that message, which app to open. Wit...

Call-to-action (CTA) buttons are everywhere. You clicked one when subscribing to Ariyh, and every day click or tap more than you probably realize. Because they usually trigger the actions we most want...

There is a common misbelief about how B2B buyers vs consumers make a purchase decision. You’ve probably heard it before. It goes like this: Consumers are emotional. They are prone to impulse buying. S...

Marketing is a constantly evolving field that requires a deep understanding of human psychology. By tapping into the way people think, feel, and behave, marketers can create more effective campaigns a...

Want to know how brand names like WD-40, Post-its, and Coca-Cola have stuck in the collective imagination so well that the brand is a byword for the category itself? Science Says a few key rules can m...