Psychology
How to make brand names more memorable
Science Says
|
Want to know how brand names like WD-40, Post-its, and Coca-Cola have stuck in the collective imagination so well that the brand is a byword for the category itself? Science Says a few key rules can m...
The psychology behind McDonald’s $2 billion self-serve kiosks
Growth.Design
|
Learn how McDonalds used psychology to increase their global revenues by 15% with their “state-of-the-art” self-serve kiosks. I just landed in London for work, when I saw a familiar sign...Let's try o...
What is marketing psychology?
Neuroscience Of
|
Driven by insights from behavioral economics, marketers have begun to cater to the systematic irrationalities of their consumers. This means understanding how consumers actually behave, as opposed to ...
Perceived value: How to create more customer value (without changing the product)
Frontera
|
How can a business create value for customers? And how can you increase it without changing much about the product or service? Let’s think together. 1. Benefits: Functional benefits are always a facto...
Why every marketer needs to understand neural synchrony
Neuroscience Of
|
Imagine you’ve just had the best French Toast of your life. It was so delicious - so perfect - that you want your best friend to be able to understand just how wonderful it was. Trouble is, they weren...