Psychology

You’re looking to rent a venue for your next launch event, and have come across two initial quotes, of which you’re expecting to negotiate down: Conference Hall A costing $20,000 for the day, Exhibiti...

Imagine this… It’s a slow Sunday morning. You’re sipping your French roast coffee on the couch while scrolling through a lifestyle blog post. You’re reading about the blogger’s trip to Italy, silently...

Use % off (e.g. 20% off) when your promotion is store-wide. Use $ off (e.g. $15 off) when your promotion is specific to one product. Sales were up to 42% higher. You’re about to launch your large annu...

In the 1970s, IBM was under attack from all sides. They were the leaders in the business computers market. And IBM System/360 computers were the iPhone of the 60s. But just like any new technology, th...

Serendipity may feel like an odd emotion to think about in the context of marketing. It’s a special emotion. As we’ve seen, these rare chance encounters can sweep us off our feet; the origin stories o...