Psychology

Here’s one of the strangest A/B tests I’ve ever run: Put a blurred product screenshot behind your sign-up form. 🌫️ That’s it. That’s the marketing idea. When I was at privacy startup MineOS, our form...

Understanding buyer psychology is critical for marketers, but many aren’t using it properly — if at all. One reason many marketers struggle is assuming they need a deep understanding of psychology. In...

Marketing gurus want you to believe each color has a fixed meaning. “Blue = trust!” “Green = growth!” “Purple = luxury!” That’s NOT how color works. The science is clear: Color preferences come from *...

Ever hesitated to buy something—only to come back later and find it sold out? That sinking feeling? That’s FOMO. And smart marketers know exactly how to use it to drive sales. FOMO marketing (Fear of ...

At its core, psychology is the study of uncovering the complexities behind human nature. And it does so through different perspectives—developmental (how we grow through time), cognitive (how we think...