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Psychology

Discount coupons: when to give % off vs $ amount off

Science Says
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Psychology
Use % off (e.g. 20% off) when your promotion is store-wide. Use $ off (e.g. $15 off) when your promotion is specific to one product. Sales were up to 42% higher. You’re about to launch your large annu...

Satisficing: Why customers choose the least risky instead of the best

Frontera
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Psychology
In the 1970s, IBM was under attack from all sides. They were the leaders in the business computers market. And IBM System/360 computers were the iPhone of the 60s. But just like any new technology, th...

How marketers can unlock serendipity in product experiences

Neuroscience Of
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Psychology
Serendipity may feel like an odd emotion to think about in the context of marketing. It’s a special emotion. As we’ve seen, these rare chance encounters can sweep us off our feet; the origin stories o...

Don’t compete

Inverted Passion
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Psychology
The Internet is full of people winning all the time. Someone is traveling to exotic locations, someone else is raising funds, and another person is winning awards. Essentially, everyone around you is ...

Why users ignore AI explanations (and what we can do about it)

UX Psychology
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Psychology
As AI systems become more sophisticated and opaque, the field of explainable AI (XAI) has emerged to address a fundamental problem: how can users appropriately trust and rely on systems they don't und...
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