Psychology
Discount coupons: when to give % off vs $ amount off
Science Says
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Use % off (e.g. 20% off) when your promotion is store-wide. Use $ off (e.g. $15 off) when your promotion is specific to one product. Sales were up to 42% higher. You’re about to launch your large annu...
Satisficing: Why customers choose the least risky instead of the best
Frontera
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In the 1970s, IBM was under attack from all sides. They were the leaders in the business computers market. And IBM System/360 computers were the iPhone of the 60s. But just like any new technology, th...
How marketers can unlock serendipity in product experiences
Neuroscience Of
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Serendipity may feel like an odd emotion to think about in the context of marketing. It’s a special emotion. As we’ve seen, these rare chance encounters can sweep us off our feet; the origin stories o...
Don’t compete
Inverted Passion
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The Internet is full of people winning all the time. Someone is traveling to exotic locations, someone else is raising funds, and another person is winning awards. Essentially, everyone around you is ...
Why users ignore AI explanations (and what we can do about it)
UX Psychology
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As AI systems become more sophisticated and opaque, the field of explainable AI (XAI) has emerged to address a fundamental problem: how can users appropriately trust and rely on systems they don't und...