Psychology

Ever hesitated to buy something—only to come back later and find it sold out? That sinking feeling? That’s FOMO. And smart marketers know exactly how to use it to drive sales. FOMO marketing (Fear of ...

At its core, psychology is the study of uncovering the complexities behind human nature. And it does so through different perspectives—developmental (how we grow through time), cognitive (how we think...

Picture yourself unlocking your phone this morning. Within seconds, you've made dozens of micro-decisions: which notification to check first, whether to respond to that message, which app to open. Wit...

Call-to-action (CTA) buttons are everywhere. You clicked one when subscribing to Ariyh, and every day click or tap more than you probably realize. Because they usually trigger the actions we most want...

There is a common misbelief about how B2B buyers vs consumers make a purchase decision. You’ve probably heard it before. It goes like this: Consumers are emotional. They are prone to impulse buying. S...