Psychology
The Psychology of Smell: How Scent Impacts Customers
Spectrio
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Smell is one of the most underrated senses in our bodies, and scent is often overlooked in marketing as many people focus on creating visual and auditory cues and stimulation. We’re so often told that the “visuals matter” or “you need to...
Marketing needs to deliver more than it asks
Inverted Passion
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There’s typically an information asymmetry between what sellers know about their products and what buyers know. From buyers’ perspective, while engaging in a potential purchase, they never have enough information to know whether what the...
How puzzles play an essential role in reader engagement
What's New in Publishing
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Over the past few months, we have seen puzzles and games grow in importance for many publishers. On our platform, Ouest-France’s L’Edition du Soir has seen a significant portion of its page views come from their puzzle and game section r...
3 psychology lessons from the book: Ogilvy on Advertising
Louis-Xavier Lavallée
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I'm starting a new case study on the 🧠 psychology of ads... During my research, I re-read "Ogilvy On Advertising" and found a few gems (see slideshow below). Now, to make sure I don’t miss anything… What are some of the best (or worst) ...
The psychology of pain and its role in marketing
adQuadrant
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The psychology of pain is our natural reaction to avoid pain; we don’t touch a hot stove because we know it will burn. This psychology also comes into play with our consumer behaviors. We compare a product and apply this psychology to av...