Psychology
People evaluate emotionally and then rationalize their decision
Inverted Passion
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Many evolutionary psychologists believe that reason evolved to justify our actions to strangers. This justification was necessary because strangers couldn’t take one another’s claims at face value. Such claims had to be backed with reaso...
Psychology of Using Colors and Marketing
EDIT.org
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When designing the logo, the social media posts, or in general, the advertising campaign of your company, the chosen colors of the designs have a lot to do with the message you would like to convey. Colors also influence consumers in the...
How Michael Jackson marketed his weirdness to generate billions
Genius Turner
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One sleepy evening while riding the 1-Train, I was jolted awake by, “Cause this is thriller, thriller night.” It was a subway performer armed with a boombox. Not only was he decked out in Jackson’s trademark candy apple red jacket but he...
How to market to your customer’s inner spock
Jen McGahan
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Once I was buying a hot tub from a spa store in San Jose. After talking with the salesperson and imagining life with a bubbly hot tub just outside my bedroom door, I asked, “What would be the tax on that?” Immediately, the experienced sa...
The psychology of pain and its role in marketing
adQuadrant
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The psychology of pain is our natural reaction to avoid pain; we don’t touch a hot stove because we know it will burn. This psychology also comes into play with our consumer behaviors. We compare a product and apply this psychology to av...